Get yourself a 24-hour salon-worthy blow dry with the PROluxe Hairdryer, and say hello to frizz freedom with your smoothest results yet. The professional AC motor and OPTIheat technology, work together to dry faster and lock your style in place. Modeled in pearlescent white and rose gold, you can add a touch of luxury to your styling routine. So from the moment you start your day, until the moment you call it a day, you can be confident that your hair will truly stay in place. FEATURES: Powerful 2400w dryer, with salon quality long-life AC motor 90% more ions for frizz-free shine** Intelligent OPTIHeat technology provides heat where it matters Pro+ Style Shot setting for locking in 24-hour styles* Remington exclusive concentrator shape Enhanced airflow and heat distribution Salon-style results that last all day